Sexist Estonia

When I moved to live in Estonia, it came to my notice that here is much more sexist advertising than, for example, in Latvia. So far I have only got more support to my notice.
Not long time ago there was advertising to Äripäev special edition Ehitus (construction) which looked like this: sweaty woman in a shirt which is much less than T-shirt, generally known as maika among post-soviet people; good size of breasts with obviously no bra; long blond hair, which is loose instead of being put together in horse tail or smth similar which is more convenient for work; the woman has an electric drill in her hand. Typical construction worker, right?
The last notice is for new yogurt drink by Valio, which is advertised on Tallinn street posters (could not find it in internet to give non-Tallinn people impression what I am talking about). They have a picture of girl, kind of portray. It most probably comes from my hobby of photography, but I pay attention where is the sharpness. Usually focus or sharpness is on eyes in portray, but not in this one. Then it could be some other point on face, like lips, but not in this one. In this advertising focus and sharpness is on breasts, of course! And rest of picture is slightly foggy. Moreover, the slogan in Shake!, which is meant that drink should be shaken before drinking, but with this picture there are provides other ideas on shaking something.
For construction I could still understand, because most probably men are still majority of those who work in construction/acquire construction materials, so their attention should be more attracted by such advertising.
But yogurt drink? I suppose that women would by more yogurt drinks, but this advertising is definitely not targeted for them. OK, there is male DJ picture, but nothing sexy or even funny. So, what is target audience: youngsters? or who?
Anyhow, waiting for next observation :))