Did your teeth sleep well
Couple of days ago there was a tiny article written by Tristan Priimägi in Äripäev, which among other things touched also topic how realistic or rather un-realistic are advertisements, discussing mainly TV-ads.
I had some though to it and came up with conclusion that actually for me it's not that important if it is realistic in case there is something very funny or visually attractive in an advertisement, where by ‘visually attractive’ I do not mean almost naked, muscled, a-bit-too-much-suntanned male who usually is either shaving or doing smth with his breath after using chewing gum. In simple words, if there is a good catch or joke then advertising can be un-realistic to me.
Most problematic ads are those for simple everyday things, like detergents or toothpaste. For me the latest winner for largest stupidity is dentist chair evolving among tents in camping place in the middle of the night deep in the forest. Sounds realistic :)) And dentist asking golden question “Did your teeth sleep well?” for those evolving from tents (strangely enough, it only women). In realistic case, the dentist would risk with loosing some of his teeth by asking such question in camping in the middle of the night :)))
However, the world is saved and there are also some cool ads. I like this one, although some understanding of Estonian makes it funnier. Sound is absolute must!
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